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I chose to do my capstone project on an upcoming independent Melbourne based brand ‘Bourgeois’. This brand is heavily 90s and Japanese grunge inspired and is big on sustainability with the past inclusion of an up-cycled range, with materials and patterns also being cut and sewn in the very own garage of their home. They target the middle class and give them an opportunity for affordable high quality fashion pieces.
For this project I worked with Phoebe Nguyen (Creator of ‘Bourgeois’) to create AND DESIGN a campaign that would advertise the brand, through the promotion of their new jacket.
Promotional video
instagram posts
instagram stories
direct advertising
(IRON ON PATCHES AND STICKERS)
POP-UP STORE
