CLIENT
City of Melbourne
CHALLENGE
This brief called for an outdoor campaign to promote a unique aspect of Melbourne. My team and I decided the "Obscure Stores" of Melbourne reflect our city's extraordinary diversity.
CHALLENGE
This brief called for an outdoor campaign to promote a unique aspect of Melbourne. My team and I decided the "Obscure Stores" of Melbourne reflect our city's extraordinary diversity.
TARGET AUDIENCE
Trendy 18-35 year olds who are open minded and seek to fully immerse themselves in the location's culture when they travel. Both local or international tourists.
TARGET AUDIENCE
Trendy 18-35 year olds who are open minded and seek to fully immerse themselves in the location's culture when they travel. Both local or international tourists.
TEAM
Alana Wood, Benjamin Caruso, Oscar Turmine
ambient advertising
metrolite
portrait BILLBOARD
LANDSCAPE BILLBOARD
