CLIENT
Storybox Library
CHALLENGE
Build an awareness and preference for SBL over its competitors. Encourage the TA to seek SBL out through their local participating libraries, as opposed to Family subscriptions.
TARGET AUDIENCE
'The Digital Mum', Thirty-something, stay-at-home women who maintain busy schedules. They seek ‘life hacks’ online to help make the ‘messier’ parts of their lives easier.
